As centres of cultural heritage, museums are taking on ever more responsibility towards society above and beyond the pure communication of art and aesthetics. They are places of learning that convey knowledge and insights while also serving the self-affirmation of their visitors. Our aim is to continue doing justice to the institution’s research, education and communication responsibilities in the digital age, and to spark enthusiasm in various target groups for engaging with art and culture. With these pursuits, the Städel is as dedicated as ever to the express wishes of its founder – to make the museum’s collection accessible and communicate it to a broad public – and is ensuring its own continued successful existence as well as the ongoing societal relevance of the citizens’ museum founded in 1815.
New paths in the research, presentation, narration and communication of art
The digital realm offers unlimited scope, and the Städel Museum is taking advantage of this circumstance to expand its sphere of influence and communicate its contents on an entirely new scale. We provide unrestricted access to art-historical knowledge and research results, thus enabling global participation in cultural assets. The aim of our diverse and mutually complementary digital activities is not merely to “reconstruct” a virtual museum in the digital realm. On the contrary, by multiply cross-linking contents of widely varied origins, we are treading entirely new paths in the research, presentation, narration and communication of art.
By digital means, we can preserve scholarly findings far beyond the duration of exhibitions and projects and shed light on previously hidden and inaccessible aspects of the museum work and the collection. With the aid of a diversified range of educational offers, we can make complex contents individually accessible. We seek to provide as many different target groups as possible access to art and culture in a manner tailored to their respective expectations and behaviour. We are turning the innovative and comprehensive communication of knowledge into reality – a reality that relies more than ever on interactive, participatory and narrative elements. With these activities, the Städel is taking on a pioneer role worldwide in the digital communication of art and culture.